Armstrong Kendall, Inc. Announces Panel Line-up for the Sixth Annual EDA Business Forum at DAC

BEAVERTON, Ore. - May 6, 2002 - Armstrong Kendall™, Inc., a public and investor relations company serving companies in the electronics supply chain, announced the panelists for this year's EDA Business ForumTM at the Design Automation Conference (DAC). Produced by Armstrong Kendall, this exclusive, annual event addresses business issues in the electronic design automation (EDA) industry. The panel will be held in New Orleans on Tuesday, June 11, 2002, during the 39th DAC.

This year's panel will feature Sue Billat, managing director, senior research analyst, Robertson Stephens; Jordan Brysk, president and CEO, Ascendant Strategies Group, Inc.; Erach Desai, principal analyst, DESAIsive Technology Research; Bill Frerichs, vice president and analyst, D.A. Davidson & Company; and Alberto Sangiovanni-Vincentelli, the Edgar L. and Harold H. Buttner Chair of Electrical Engineering, University of California, Berkeley. The event will be moderated by Lucio Lanza, managing partner of Lanza techVentures, and hosted by Jody Shelton, executive director of the Fabless Semiconductor Association (FSA).

Panelists will discuss "Leveraging Change to Increase Momentum in EDA." According to Lanza, "The solid growth of the EDA industry has attracted an unusual amount of positive attention from Wall Street. The Forum will address how to continue this momentum, and how to take advantage of other changes affecting the industry-including those in design technologies, business and licensing models, and semiconductor manufacturing processes and technologies."

Sponsors of this year's Forum include DAC (www.dac.com), the CMP Electronics Group (www.cmp.com), the FSA (www.fsa.org), Lanza techVentures, the Market Statistics Service (MSS) of the EDA Consortium (www.edac.org), and The Alba Centre (www.albacentre.com).

"The EDA Consortium has sponsored the EDA Business Forum since its inception," said Pamela Parrish, executive director of the EDA Consortium. "The event is a great way for our industry to build relationships with the media and Wall Street. The Forum's producer and sponsors recognize the importance of the EDA industry to the world's semiconductor and electronics industries, and we are pleased to continue our sponsorship of the Forum."

About the EDA Business Forum at DAC
Now in its sixth year, the EDA Business Forum at DAC is an exclusive event featuring a luncheon and expert panel discussion that addresses business challenges and growth opportunities in the EDA industry. The invitation-only Forum is for editors, financial and market analysts, venture capitalists, investors, and the CEOs, presidents, and CFOs of member companies in the EDA Consortium.

This year's event will be held on Tuesday, June 11, at the Ernest N. Morial Convention Center in New Orleans, La. For more information, visit www.akipr.com/edabf, e-mail info@akipr.com, or call (503) 672-4697.

About Armstrong Kendall, Inc.
Armstrong Kendall, Inc. provides public relations counsel and services to fast-growing companies in the global electronics supply chain. In addition to serving leading companies such as Cadence Design Systems, Inc., Micro Industries, Teseda, and TransEDA PLC, Armstrong Kendall produces the annual EDA Business ForumTM at the Design Automation Conference. It also co-sponsors the annual Portland Capital Markets Dinner and is a supporter of the annual Silicon Forest Forum produced by Intel Capital and White & Lee LLC.

Armstrong Kendall is headquartered at 3800 S.W. Cedar Hills Boulevard, Suite 260, Beaverton, Ore. 97005. Its Silicon Valley office is at 111 West St. John Street, Suite 510, San Jose, Calif. 95013. For more information, call (503) 643-7663, visit www.akipr.com, or write to info@akipr.com.

Contact:
Alysia Larson
Armstrong Kendall, Inc.
(503) 672-4697
alysia@akipr.com